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In this second episode with Thibaut Briere (actually one single recording but Thibaut had a lot to share!), we are focusing on the Asian market, its complexity and how crucial it is to test this market.
How, will you ask! Thibaut advises to build your website with a different landing page for each country. This way, you can test your messaging per country… He also explains how to use Facebook ads and LinkedIn. Another episode full of concrete tips!
What is important is to learn about your market while according to him, the future of marketing will be driven by a s”ocial media fatigue”; COVID and digitalisation have seen an increasing traffic on social medias but without actions taken by users. As a result, the cost of ads has decreased but their efficiency as well!
For Thibaut, it’s not enough to publish, you need quality content with proper branding and messaging; “there is no shortcut in marketing”.
In this great episode, Thibaut first talks about his love for Asia, why it’s the place to be for business and why it is a very complex market to enter. We then discuss about marketing for startups, why it has to be innovative, inventive and different if you want to survive. Why you should focus on your messaging and not so much on your branding/logo.
Diving into your positioning, why radical differentiation will be your best ally; “you are small so you can afford to be really different, and people will remember you more”, “you need to find an edge” to test your market. Very insightful advice if you are launching your product/service and don’t have a huge amount of time and money to start with…
About Growth Hacking (well, Thibaut prefers to talk about Growth Marketing):
– Usually, you can’t really measure a marketing strategy on your revenue, so Growth Marketing is about finding growth and prioritise the actions that will impact your revenue (very business driven approach).
– Growth Marketing bridges marketing and sales to really assess this impact.
– It’s a very structured process of experimentation at small scale, to test small changes.
– There is an unconventional part in Growth Marketing, in finding new ways of doing things.
To conclude, Thibaut gives a few concrete tools to implement your growth marketing strategy immediately: the AARRR process (acquisition, activation, retention, referral, revenue), the 19 channels you can use in marketing and the prioritisation framework… such a program!
Now that you know everything about Growth Marketing, don’t miss the Part #2 of this interview, about experimentation and how to use LinkedIn as an entrepreneur!
Thanks to our speakers for sharing great insight on the E-commerce trends in APAC and perspectives in a fast evolving market:
Dr Olga Oleinikova – Persollo – Sydney
Diego Dultzin – On The List – Hong-kong
Michael Rasch – Zookal – Sydney
In this episode of Startup/Angels the podcast, Adam is taking us through his entrepreneurial journey as the founder of Sportility, a platform connecting grassroot teams with sponsors, and community builder in Australia’s sports-tech ecosystem through Sports Ventures Community.
Create your A-team as a founder” is his management motto to be able to work “on the business and not only in the business”… Great sports metaphor for any industry founders!
Welcome to our first online pitching session gathering 2 startups who are mastering the art of pivoting and 2 investors to share some tips and advice on how to adapt during a crisis. During 6 minutes, the selected businesses will present their concept, their team, their results to date, what they need to grow.These startup pitches will be followed by our investors talks, sharing some tips to help them.
Thanks to our speakers Michelle Deaker from One Ventures, Nathan Caroll from Quickpay, Robert Nicholls (VC angel) and Angela Bee Chan from Hackathons International.
What are the technology trends emerging with Covid-19? During the COVID-19 pandemic, technologies are playing a crucial role in keeping our society functional in a time of lockdowns and quarantines. And these technologies may have a long-lasting impact beyond COVID-19. Remote work, contactless payments, distance learning, telehealth… What are those companies that have been accelerated by the pandemic? What are their roles? How do they reduce the spread while helping the companies to stand up?
Thanks to our speakers Alexandra Clunies Ross from Artesian, Andrei Sochala from Aircall, Gilles Bertaux from Lifestorm, Lionel Legros from OVHcloud.
Welcome in the very first online event of Startup & Angels. A physical event in Adelaide was supposed to happen on the 8th of April but giving the pandemic, S/A also had to adapt and launched a series of online panel discussions.
The same way, our speakers Cynthia Dearin from Dearin & Associates, Neil Lui from Airwallex, Luis Sanchez from Receipt Bank and Leo Denes from Australiance operated drastic changes in their businesses. They discuss their lessons learned and war stories resulting from the COVID-19 crisis and impacting their operations and strategies.
